Aviva is the largest insurance company in the UK, with over 15 million registered customers. The company is constantly looking for ways to increase the relevance of its marketing communications. As part of this work, the Aviva UK Customer Science team has built ADA (Algorithmic Decision Agent), an Machine Learning-based system that predicts the most relevant product to talk to each individual customer about at a given time. In his presentation, Sergey will give an overview of the technical details around this system, challenges the team faced while building and embedding it, and the value it added to the business.

Aviva CUDSS talk

Speaker’s bio: Sergey is a Data Scientist with multiple years of experience in academic and industrial sectors. He currently manages a team of Data Scientists and engineers, who are helping to deliver personalised product offerings and experience to customers of the insurance company Aviva (UK). Sergey has published 4 books on data analysis and visualisation using R, and has been authoring a popular blog about this language since 2011.

CUDSS

Find out about CUDSS here.

Event Registration

Registration for the event is required, the event is free and open to everyone.

Free drinks and pizza kindly offered by Aviva.