The Minister for AI and Digital Government, Feryal Clark MP, visited the University of Cambridge on the day the Government announced their new AI Action Plan. 

30 Dec 2024 Conversational AI agents may develop the ability to covertly influence our intentions, creating a new commercial frontier that researchers call the “intention economy”. The near future could see AI assistants that forecast and influence our decision-making at an early stage, and sell these developing ‘intentions’ in real-time to companies that can meet the need – even before we have made up our minds.